Swachh Bharat Abhiyanis a national level campaign by the Government of India, covering 4041 statutory towns to clean the streets, roads and infrastructure of the country. This campaign was officially launched on 2 October 2014 at Rajghat, New Delhi, where Prime Minister Narendra Modi himself cleaned a road.
The campaign is India's biggest ever cleanliness drive and 3 million government employees and schools and colleges students of India participated in this event.The mission was started by Narendra Modi, the Prime Minister of India, nominating nine famous personalities for this campaign, and they take up the challenge and nominate nine more people and so on(like the branching of a tree). It has been carried forward since then with famous people from all walks of life joining it.
Swachh Bharat Abhiyan was announced by Prime Minister of India Narendra Modi on Indian Independence Day & launched on 2 Oct 2014, Gandhi Jayanti. On this day, Modi addressed the citizens of India in a public gathering held at Rajghat, New Delhi, India and asked everyone to join this campaign. Later on this day, Modi himself swept a parking area at Mandir Marg Police Station followed by pavement in Valmiki Basti, a colony of sanitation workers, at Mandir Marg, near Connaught Place, New Delhi.
On 2 October, Anil Ambani, an Indian industrialist and a participant in this event, told in a statement
I am honoured to be invited by our respected Prime Minister Shri Narendrabhai Modi to join the "Swachh Bharat Abhiyan"... I dedicate myself to this movement and will invite nine other leading Indians to join me in the "Clean India" campaign...
Indian President Pranab Mukherjee asked every Indian to spend 100 hours annually in this drive. This campaign is supported by the Indian Army, Border Security Force, Indian Air Force and India.